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We are Pagter

For over 30 years, we have been developing and producing sustainable and innovative packaging systems for cut flowers in water. At Pagter, quality, sustainability and reliability are of key importance. It's in our DNA. But we do it differently. Not because it has to be different, but because we are different.
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Long before everyone started doing 'something' with sustainability, we introduced reusable packaging systems for cut flowers in water. While others struggle to deliver, we guarantee we can. And where other products have to be thrown away after one use, we believe in a reusable product. As a global partner, we like to look at what is possible. So different.

Qualitatively different. Reliably different. Meaningfully different.

Known worldwide in the floriculture and retail sector

Our history

1992
Jan de Pagter sees that cut flowers lose much of their quality during their journey from producer to consumer. In his garage in Dinteloord (in the Netherlands) he comes up with a better solution. To maintain the quality and freshness of cut flowers, he releases the Procona (from Producer to Consumer in Aqua), a reusable flower bucket. The first models are Procona Amsterdam and Procona Valencia. In the years that followed, Jan de Pagter, together with his wife Lia and daughter Corina, made Procona a worldwide success.
Jan de Pagter with Procona flower bucket, invented in 1992 to preserve the quality and freshness of cut flowers
1997
Pagter Innovations Inc (USA) is founded.
1998
Procona Florida is added to the range.
Procona Florida flower buckets, added to the assortment in 1998
2001
The building in Dinteloord has become too small and Pagter Innovations is moving to its own larger building in Roosendaal.
Pagter Innovations-pand in Roosendaal, dat in 2001 gebouwd werd ter vervanging van het te kleine pand in Dinteloord
2006
The Procona London is added, especially for British retail. The first major British retail chain decides to switch to the Procona system for all branches. In the following years, more British retailers join in.
Different heights of Procona London flower bucket with collar and lid, added to the assortment in 2006 for British retail chains
2008
Pagter launches the first Porto; a water-retaining packaging for sending flowers in dry boxes. Various Pagter products received several awards in these first years.
Porto packaging filled with roses, water retained for shipment in dry boxes
2010
Pagter Innovations adds flower displays to its range. From this moment on, Pagter supplies solutions for better transport of cut flowers and for a perfect presentation at the point of sale.
Madeira flower display filled with flowers, added to the Pagter assortment in 2010 both for transport as for presentation at the point of sales
2011
Jan de Pagter steps down as director. The new director together with the Pagter team will ensure further growth, modernization of the company and improvement of the product range.
2021
This growth makes the building in Roosendaal too small. Pagter, a globally known and valued supplier in the floriculture and retail sector, is moving to its own sustainable, gas-free building in Oud Gastel.
Pagter building in Oud Gastel: Pagter, a worldwide appreciated supplier in the floriculture and retail sector, moves to a sustainable, gasless building